If you see it you can be it (or work at it)
When it comes to recruitment, video helps get applications. Employment website Career Builder say Job postings with video icons are viewed 12% more than postings without video. And clients using video receive 34% greater application rate. Video gives an insight into the business and straight away starts to give more information about the culture and what its like to work for the business.
In terms of video length, this is a question we regularly get asked. There is no right answer, but a few considerations to factor in. We suggest 3 minutes is the maximum a video should be. This is plenty of time to really get a lot of information across before people start switching off. This is good for your website or a YouTube video. However, for social media under 1 minute is better and some channels won’t accept longer. You may also need to consider the aspect ratio for sites such as Instagram. Some research suggests average watch time is around 1 minute 30 seconds. In that time you should be able to get across the key selling points of your business. The point is to sell the company so a good candidate applies, you don’t need to say everything you can think of.
Did you know…
that 85% of all social media videos are watched without sound? Captions & subtitles can increase engagement with online videos. It’s very important to use subtitles on your films as many people now watch them where they can’t hear the audio and more likely to take in the information rather than scroll past.
Get the video out there
Linkedin is the main channel for job-seekers you could ask your employees to share your recruitment posts and you could consider an incentive if they find successful candidates. Don’t forget other channels too such as YouTube, Twitter, Instagram and TikTok.
Still make sure to post on your company career page as even if candidates may have seen it elsewhere they are likely to visit your website before applying and a video is far more engaging than pages of text. Include your video in email newsletters if you use them. Use an image with a link embedded and add a play button on the picture to encourage people to click.
Video is a powerful tool that can make your company or organisation stand out and attract the best candidates. You don’t need to make big budget productions either, the key is showing authentic content that is engaging and reveals the company’s human side.
5 things to consider for content
- It’s clear and clear and concise (1-3 mins long)
- It provides essential information about your company and the role
- It highlights what’s unique about your company
- It offers a glimpse into your company culture
- It’s packed with employee testimonials
8 tips for creating a recruitment video that works
- Include key information
- Use motivated and happy employees
- Prepare a rough script
- Be real
- Make it short, punchy, and dynamic (3min long + 1 min short)
- Include a call to action
- Include subtitles
- Promote your video far and wide
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